Project Phoenix: Q3 Strategy
1. Executive Summary
This document outlines the strategic direction for Project Phoenix for the third quarter. Our primary goal is to transition from beta to a full public launch. Key objectives include achieving 10,000 active users, securing a 99.9% uptime, and establishing initial market penetration in the North American region.
2. Key Objectives & Metrics
- User Acquisition: Achieve 10,000 monthly active users (MAUs) by the end of Q3.
- Performance: Maintain 99.9% service uptime. Average API response time under 200ms.
- Market Penetration: Secure 5 key enterprise clients in the target sector.
3. Roadmap
- July: Finalize UI/UX based on beta feedback. Implement scalable infrastructure on AWS.
- August: Initiate targeted marketing campaigns. Begin outreach to potential enterprise clients.
- September: Public launch. Monitor performance and user feedback closely.
4. Budget
A total budget of $250,000 is allocated for Q3, with $150,000 for marketing, $75,000 for infrastructure, and $25,000 for contingency.