Marketing Campaign Analysis 2024
1. Introduction
This report analyzes the performance of our primary marketing campaigns for the first half of 2024. The focus is on the "Innovate & Elevate" campaign, which ran across digital and print media.
2. Campaign Performance
- Overall ROI: 3.5x
- Digital Channels: Social media advertising yielded the highest conversion rate at 5.2%. SEO efforts increased organic traffic by 40%.
- Print Media: Magazine placements had a lower-than-expected ROI, suggesting a need to re-evaluate this channel.
3. Learnings & Recommendations
The data indicates a strong preference for digital engagement among our target audience. We recommend reallocating the print budget to expand video content marketing and influencer collaborations, which have shown promising initial results.